The Canadian Camping Association, as a federation of camps across the country, is experiencing a variety of challenges: rising costs, shrinking youth market share, increased government scrutiny and regulation, and risk management issues.
Validated research is a powerful instrument for addressing and protecting this common interest because today more than ever before there is a vital need to back up our claims with evidence based research.
We now possess authoritative confirmation of our industry’s value through the findings of the CCA/ University of Waterloo (UW) “Canadian Summer Camp Research Project.” The next steps are to now effectively broadcast this information, keep it in the public view, and to put it to practical purposes.
We do not intend to allow this study to languish. So, this is what we are now doing in order to assist you as camp professionals